
Dr James Goulding
Associate Professor in Data Analytcs, Over 100 internationally peer-reviewed publications. A trusted coordinator of large, international research projects with over £19m of funding since 2015, working in: COVID; Respiratory Diseases; Poverty Analysis; FGM & Modern Slavery; Food Insecurity; Transport;

Prof Andrew Smith
Prof of Consumer Behaviour, Andrew has extensive expertise in consumer decision making and the analysis of consumption patterns. He has published widely numerous papers on the topic and been involved in a number of funded projects. He is the author of Consumer Behaviour & Analytics

Dr Gavin Smith
Associate Professor in temporal data mining and machine learning, with particular focus on development of novel data driven approaches to predict human behaviour in time series. He also researches how to ensure that techniques are applicable in real world scenarios, producing interpretable results.
- Dr James Goulding – Director
- Prof Andrew Smith – Executive Director
- Dr Georgiana Nica-Avram – Assistant Professor
- Dr Gavin Smith – Associate Professor
- Dr John Harvey – Associate Professor
- Dr Evgeniya Lukinova – Assistant Professor
- Prof Tim Brailsofrod – Visiting Professor
- Dr Gregor Engelmann– Research Fellow
- Dr Gavin Long – Research Fellow
- Dr Neo Poon – Research Fellow
- Mr Roberto Mansilla – Teaching Fellow
- Dr Rachel Carrington – Associate Fellow
- Dr Paul Haggar – Associate Fellow
- Dr Vanja Ljevar – Associate Fellow

Dr John Harvey
Associate Professor in Network Science, with expertise in network modelling, economic anthropology and consumer behavioural science, John’s recent research focuses on the use of aggregated behavioural data to address social issues. His work is widely published and he has received extensive funding from ESRC, EPSRC, and Innovate UK.

Dr Georgiana Nica-Avram
Assistant Professor in Business Analytics, with a background in machine learning, social marketing and consumer science. Her research focuses on developing methods that combine AI techniques with qualitative research to better understand the people behind Big Data, in particular how individuals’ digital traces can help us to better understand experience of Food Poverty.

Dr Evgeniya Lukinova
Assistant Professor in Behavioural Analytics, focusing on choices humans make every day and how factors, such as scarcity, stress, or social pressure, can alter behaviour. Evgeniya uses on tools from statistics, game theory, brain-imaging, biology and economic, psychology, and neuroscience theory o investigate the mechanisms underlying impatient and environmentally unfriendly consumer choices.
- Elizabeth Dolan – PhD Researcher
- Bethany Huntington – PhD Researcher
- Jo Parkes – PhD Researcher
- Gregor Milligan – PhD Researcher
- Yang Bong – PhD Researcher
- Sam Smith – PhD Researcher
- Keneuoe Maliehe – PhD Researcher
- Kuzi Makokoro – PhD Researcher
- Zhou Kai – PhD Researcher
- Albert Nyarko-Agyei – PhD Candidate
- Raphael Derecki – PhD Candidate
- Bogna Liziniewicz – PhD Candidate
- Torty Sivill – Associate PhD Researcher
- Sean Devine – Associate PhD Researcher
- Janine Sey – Research Support Officer
Research Team

Roberto Mansilla
Roberto has an MSc in Analytics, and is researching how consumer loyalty card data can shed light on nutrition and health trajectories, while exploring new methods in variable importance (e.g. model class reliance)

Dr Gregor Engelmann
Gregor’s research examines how mining CDR data can generate Social Good in mobility mapping and urban planning. A specialist in international development analytics, Gregor is currently working on the AIDA project, examining child development in Malawi, and as a UAS research consultant with the African Drone Forum/World Bank.

Dr Vanja Ljevar
Vanja worked as a Senior Analyst before starting her multidisciplinary PhD about behavioural change and perceptions. She explores how people’s beliefs impact their behaviour by combining psychology theories and machine learning techniques. She is the Co-Founder and Chief Data Scientist at Kubik Intelligence.

Dr Gavin Long
Gavin’s background is in computational and geospatial research, and he is now working on interrogating how proxy data streams such as shopping and mobility data can shed light on hidden health dynamics across the UK, from respiratory disease to nutrition.

Elizabeth Dolan
Elizabeth’s research is developing a framework for Personal Data Donation, specifically asking: how can personal transactional data be collected and analysed for the purposes of health research in a way that is acceptable to society, works for infectious and chronic disease, and can be successfully implemented in a clinical setting?

Bethany Huntington
Bethany is researching the impact of educational interventions in developing contexts, currently looking at methods to analyse X-Prize data from villages in Northern Tanzania. She is jointly supervised by Psychology, as part of the ESRC Midlands Graduate School Doctoral Training Programme.

Jo Parkes
Jo is examining through behavioural modelling how personal and psychological drivers can frame and shape everyday behaviours, and working with the BBC to also examine how these factors can help enrich digital consumption experiences.

Yang Bong
As part of the Horizon CDT, Yang is studying of the use, limitations, and possibilities of peer-to-peer digital marketplaces for rural micro-enterprises in developing countries, supervised by Dr John Harvey.

Keneuoe Maliehe
Background to be added...

Gregor Milligan
Gregor is developing computational research into the insights obtainable about population wellbeing through proxy data streams. He is also partnered with Kooth examining user trajectories on Digital Mental Health Platforms.

Sam Smith
Background to be added...

Kuzi Makokoro
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Zhou Kai
Background to be added...

Albert Nyarko-Agyei
Background to be added...

Bogna Liziniewicz
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Raphael Derecki
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Madeleine Ellis
Madeleine’s work combines the fields of mathematics and international development, examining how block-structure models can be extended to produce social good. Her applied work in machine learning ranges from contexts of Perinatal Mortality to FGM and Modern Slavery.

Sean Devine
Sean is a data psychologist based at McGill University, Canada working with N/LAB via the CHOICE project (Otto/Skatova/Goulding), examining the computational mechanisms underpinning effortful choice, and real-world decisions through the lens of big consumer data..

Dr Rachel Carrington
Rachel has a PhD in statistics, and works on new methods (AJIVE) fusing data streams such as earth observation imagery with survey and CDT data. She is part of the BEADS programme, and EPSRC project examining Gender Inequality in East Africa

Paul Haggar
Paul is working with N/LAB via the MOCHA project at the University of Cardiff (Whitmarsh), examining how pro-environmental lifestyle changes might be achieved through understanding and harnessing "moments of change" in loyalty card data.
Associate Academics

Dr Anya Skatova
University of Bristol / Alan Turing Institute
anya.skatova@bristol.ac.uk

Dr Rosa Lavelle-Hill
Following a PhD at N/LAB on integrating psychological theory and machine learning to better understand and predict behaviour in big data and being a post-doc at the Hector Institute of Education Sciences and Psychology at Tübingen, Rosa is now an Assistant Professor of Social Data Science and Psychology at the University of Copenhagen.

Prof Nicola Pitchford
University of Nottingham, School of Psychology
nicola.pitchford@nottingham.ac.uk

Prof Lorraine Whitmarsh
University of Bath, School of Psychology
lw2253@bath.ac.uk

Prof Simon Preston
University of Nottingham, School of Mathematics
simon.preston@nottingham.ac.uk

Prof Tim Brailsford
A long standing collaborator (inc. previously when at UoN: UK; Malaysia on secondment) with a research focus on novel comp. linguistics, educational & social applications of data in multiple contexts (inc. UK, SE Asia).
Tim.Brailsford@uwe.ac.uk

Prof Markus Owen
University of Nottingham, School of Mathematics
markus.owen@nottingham.ac.uk

Dr Katie Severn
Asst. Professor at the School of Mathematics, Katie was a key contributor to the N/LAB BEADS program, researching gender equality issues in East Africa (with a particular focus on perinatal mortality and functional data analysis).

Dr Ross Otto
Asst. Professor in Behavioural Neuroscience at McGill University, collaborating with N/LAB on the CHOICE project, examining how context affects decision making processes through the lens of big consumer data.

Dr Rowland Seymour
University of Nottingham, School of Mathematics
rowland.seymour@nottingham.ac.uk
Research Support Team
