Prof James Goulding

Prof James Goulding

N/Lab Director

Professor in Data Science, N/Lab founder with over 100 internationally peer-reviewed publications. A trusted coordinator of large, international research projects with over £19m of funding since 2015, working in: AI; COVID; Respiratory Diseases; Poverty Analysis; FGM & Modern Slavery; Food Insecurity; Transport;

james.goulding@nottingham.ac.uk

Prof Andrew Smith

Prof Andrew Smith

Founding Director

Prof of Consumer Behaviour & Analytics, Andrew has extensive expertise in consumer decision making and the analysis of consumption patterns. He has published widely numerous papers on the topic and been involved in a number of funded projects. He is the author of Consumer Behaviour & Analytics

andrew.p.smith@nottingham.ac.uk

Dr Gavin Smith

Dr Gavin Smith

Associate Professor

Associate Professor in temporal data mining and machine learning, with particular focus on development of novel data driven approaches to predict human behaviour in time series. He also researches how to ensure that techniques are applicable in real world scenarios, producing interpretable results.

gavin.smith@nottingham.ac.uk

  • Prof James Goulding – N/Lab Director
  • Prof Andrew Smith – Founding Director
  • Dr Georgiana Nica-Avram – Assistant Professor
  • Dr Gavin Smith – Associate Professor
  • Dr John Harvey – Associate Professor
  • Dr Evgeniya Lukinova  – Assistant Professor
  • Prof Tim Brailsford  – Visiting Professor

  • Dr Elizabeth Dolan – Researcher Fellow
  • Mr Roberto Mansilla – Teaching Fellow
  • Dr Weiyao Meng – KTP Associate
  • Dr Gavin Long – Research Fellow
  • Dr Vanja Ljevar – Associate Fellow
  • Dr Neo Poon – Research Fellow
  • Dr Lara Suraci – Research Fellow
  • Dr Gregor Engelmann– Research Fellow
  • Dr Rachel Carrington – Associate Fellow
  • Dr Paul Haggar – Associate Fellow

Dr John Harvey

Dr John Harvey

Associate Professor

Associate Professor with expertise in network science and consumer behaviour. John’s recent research focuses on the use of aggregated behavioural data to address social issues, particularly through the use of loyalty card and telecommunications data. His work is widely published and he has received extensive funding from ESRC, EPSRC, and Innovate UK.

john.harvey@nottingham.ac.uk

Dr Georgiana Nica-Avram

Dr Georgiana Nica-Avram

Assistant Professor

Assistant Professor in Business Analytics, with a background in machine learning, social marketing and consumer science. Her research focuses on developing methods that combine AI techniques with qualitative research to better understand the people behind Big Data, in particular how individuals’ digital traces can help us to better understand experience of Food Poverty.

georgiana.nica-avram1@nottingham.ac.uk

Dr Evgeniya Lukinova

Dr Evgeniya Lukinova

Assistant Professor

Assistant Professor in Behavioural Analytics, focusing on choices humans make every day and how factors, such as scarcity, stress, or social pressure, can alter behaviour. Evgeniya uses tools from statistics, game theory, brain-imaging and theories from economics, psychology, and neuroscience to investigate the mechanisms underlying impatient and environmentally unfriendly consumer choices.

evgeniya.lukinova@nottingham.ac.uk

  • Bethany Huntington – PhD Researcher
  • Jo Parkes – PhD Researcher
  • Gregor Milligan – PhD Researcher
  • Yang Bong – PhD Researcher
  • Sam Smith – PhD Researcher
  • Keneuoe Maliehe – PhD Researcher
  • Kuzi Makokoro – PhD Researcher
  • Zhou Kai – PhD Researcher
  • Albert Nyarko-Agyei – PhD Candidate
  • Raphael Derecki – PhD Candidate
  • Bogna Liziniewicz – PhD Candidate
  • Torty Sivill – Associate PhD Researcher 
  • Sean Devine – Associate PhD Researcher

  • Janine Sey – Research Support Officer

Research Team

Dr Elizabeth Dolan

Dr Elizabeth Dolan

PhD Researcher

Elizabeth’s research is developing a framework for Personal Data Donation, specifically asking: how can personal transactional data be collected and analysed for the purposes of health research in a way that is acceptable to society, works for infectious and chronic disease, and can be successfully implemented in a clinical setting?

elizabeth.dolan@nottingham.ac.uk

Roberto Mansilla

Roberto Mansilla

Teaching associate in marketing and business analytics

Roberto has an MSc in Analytics and a background in industrial engineering, with diverse work experience. His PhD research uses consumer loyalty card data to understand systematic and health trajectories. Roberto is also interested in exploring new variable importance methods, such as model class reliance, to understand buying behaviour drivers. His latest focus is on using big transactional data to examine diet changes and nutrient intakes over time. His multifaceted expertise and innovative approach drive insights at the intersection of data science, health, and consumer behaviour.

roberto.mansillalobos@nottingham.ac.uk

Dr Weiyao Meng

Dr Weiyao Meng

Data Scientist - KTP Associate

Weiyao Meng is a KTP Associate for Knowledge Transfer Partnership (KTP) with the N/Lab and the Haydn Green Institute in the Nottingham University Business School and Strategic Innovation Limited (SI), working on the use of Natural Language Processing to advance consumer research. Weiyao has a PhD in Computer Science. Her main research interests are machine learning, evolutionary computation, automated algorithm design and data-driven decision-making for critical challenges in sustainable development, particularly in food systems.

https://weiyaomeng.github.io/

Dr Gavin Long

Dr Gavin Long

Research Fellow, CIVIC

Gavin’s background is in computational and geospatial research, and he is now working on interrogating how proxy data streams such as shopping and mobility data can shed light on hidden health dynamics across the UK, from respiratory disease to nutrition.

gavin.long@nottingham.ac.uk

Dr Vanja Ljevar

Dr Vanja Ljevar

Research Fellow, BEADS

Vanja worked as a Senior Analyst before starting her multidisciplinary PhD about behavioural change and perceptions. She explores how people’s beliefs impact their behaviour by combining psychology theories and machine learning techniques. She is the Co-Founder and Chief Data Scientist at Kubik Intelligence.

vanja.ljevar1@nottingham.ac.uk

Dr Neo Poon

Dr Neo Poon

Research Associate

Neo is a behavioural data scientist. He is currently a Senior Research Associate in the Medical School at the University of Bristol, and his research focuses on understanding personality traits from massive transactional data and predicting sociopolitical behaviours. His doctoral research (PhD Behavioural Science at Warwick Business School) covered a range of topics related to human decision making, including consumer choices and public opinions.

neo.poon@bristol.ac.uk

Dr Lara Suraci

Dr Lara Suraci

Research Fellow

Background to be added...

lara.suraci1@nottingham.ac.uk

Bethany Huntington

Bethany Huntington

PhD Researcher

Bethany is researching the impact of educational interventions in developing contexts, currently looking at methods to analyse X-Prize data from villages in Northern Tanzania. She is jointly supervised by Psychology, as part of the ESRC Midlands Graduate School Doctoral Training Programme.

bethany.huntington@nottingham.ac.uk

Jo Parkes

Jo Parkes

PhD Researcher

Jo is examining through behavioural modelling how personal and psychological drivers can frame and shape everyday behaviours, and working with the BBC to also examine how these factors can help enrich digital consumption experiences.

jo.parkes@nottingham.ac.uk

Yang Bong

Yang Bong

PhD Researcher

As part of the Horizon CDT, Yang is studying of the use, limitations, and possibilities of peer-to-peer digital marketplaces for rural micro-enterprises in developing countries, supervised by Dr John Harvey.

yang.bong@nottingham.ac.uk

Keneuoe Maliehe

Keneuoe Maliehe

PhD Researcher

Keneuoe Maliehe, geoinformatics expert, sustainability enthusiast and PhD candidate at the Nottingham Geospatial Institute and EPSRC Centre for Doctoral Training in Geospatial Systems, is renowned for her work in environmental sustainability and geospatial technology. Keneuoe has advanced degrees in GIS and Remote Sensing and Geospatial Data Science, including 7 years of industry experience in consulting engineering, aerial surveying and GIS product development. Her current research focuses on innovative climate change mitigation strategies through AI and Earth observation techniques.

keneuoe.maliehe@nottingham.ac.uk

Gregor Milligan

Gregor Milligan

PhD Researcher

Gregor is developing computational research into the insights obtainable about population wellbeing through proxy data streams. He is also partnered with Kooth examining user trajectories on Digital Mental Health Platforms.

gregor.milligan@nottingham.ac.uk

Sam Smith

Sam Smith

PhD Researcher

Sam has a background in Mathematics and is currently part of Horizon CDT. He is researching summarisation techniques for high-dimensional time series. His work develops the concept of ‘lifestates’, which describe temporal patterns in time series and allow for meaningful comparisons between individuals’ data. This work can be used in various domains, but initial applications explore the evolution of behavioural data (retail transactions) and consumer opinions (customer satisfaction of rail journeys).

sam.smith@nottingham.ac.uk

Kuzi Makokoro

Kuzi Makokoro

Phd Researcher

Kuzi worked for several years within industry specialising in CRM before starting her PhD exploring consumer behaviour changes during life events. She explores how transitioning into parenthood impacts shopping behaviour and diet decisions. She is currently partnered with Co-op for her research and she is part of the Horizon CDT.

kuzi.makokoro@nottingham.ac.uk

Zhou Kai

Zhou Kai

PhD Researcher

Kai is investigating explainable machine learning methods using real-world time series data. His research focus is on developing temporal feature importance estimation algorithms to understand the phenomenon drift in healthcare and social science.

zhou.kai@nottingham.ac.uk

Albert Nyarko-Agyei

Albert Nyarko-Agyei

PhD Candidate

Albert is studying a PhD in novel surveying approaches via statistical graph methods. He also works as part of the Rights Lab on research to estimate the prevalence of modern slavery, in project to deliver the first national prevalence estimates of online sexual exploitation in the Philippines; and techniques for estimating the prevalences of forced child begging in Niger.
albert.nyarko-agyei@nottingham.ac.uk

Bogna Liziniewicz

Bogna Liziniewicz

PhD Candidate

Bogna is researching people’s experiences of loneliness as well as the structures and dynamics of social networks in digital and offline settings. Partnering with B:friend, her work aims to contribute to the enhanced understanding of loneliness as a wellbeing issue and to the development of innovative digital wellbeing interventions. Bogna is a part of Horizon CDT. Her PhD is supervised by Dr. John Harvey, Dr. James Goulding and Dr. Liz Dowthwaite.

bogna.liziniewicz@nottingham.ac.uk

Raphael Derecki

Raphael Derecki

PhD Candidate

As part of the N/LAB and the psychology department, Raphael’s research focuses on integrating traditional statistical methods and modern data scientific methods, e.g., machine learning, to further understand important social psychological concepts. His current research focuses on predicting biases, e.g., racial and gender, across the US and researching alcohol consumption across the UK.

raphael.derecki@nottingham.ac.uk

Dr Gregor Engelmann

Dr Gregor Engelmann

Research Fellow, AIDA

Gregor’s research examines how mining CDR data can generate Social Good in mobility mapping and urban planning. A specialist in international development analytics, Gregor is currently working on the AIDA project, examining child development in Malawi, and as a UAS research consultant with the African Drone Forum/World Bank.

liage@nottingham.ac.uk

Madeleine Ellis

Madeleine Ellis

Research Fellow, BEADS

Madeleine’s work combines the fields of mathematics and international development, examining how block-structure models can be extended to produce social good. Her applied work in machine learning ranges from contexts of Perinatal Mortality to FGM and Modern Slavery.

madeleine.ellis@nottingham.ac.uk

Sean Devine

Sean Devine

Associate PhD, CHOICE

Sean is a data psychologist based at McGill University, Canada working with N/LAB via the CHOICE project (Otto/Skatova/Goulding), examining the computational mechanisms underpinning effortful choice, and real-world decisions through the lens of big consumer data..


seandamiandevine@gmail.com

Dr Rachel Carrington

Dr Rachel Carrington

Associate Fellow, BEADS

Rachel has a PhD in statistics, and works on new methods (AJIVE) fusing data streams such as earth observation imagery with survey and CDT data. She is part of the BEADS programme, and EPSRC project examining Gender Inequality in East Africa

rachel.carrington@nottingham.ac.uk

Paul Haggar

Paul Haggar

Associate Fellow, MOCHA

Paul is working with N/LAB via the MOCHA project at the University of Cardiff (Whitmarsh), examining how pro-environmental lifestyle changes might be achieved through understanding and harnessing "moments of change" in loyalty card data.

Associate Academics

Dr Anya Skatova

Dr Anya Skatova

EPSRC Future Leader, CIVIC Project

University of Bristol / Alan Turing Institute
anya.skatova@bristol.ac.uk

Dr Rosa Lavelle-Hill

Dr Rosa Lavelle-Hill

Assistant Professor of Social Data Science and Psychology, University of Copenhagen

Following a PhD at N/LAB on integrating psychological theory and machine learning to better understand and predict behaviour in big data and being a post-doc at the Hector Institute of Education Sciences and Psychology at Tübingen, Rosa is now an Assistant Professor of Social Data Science and Psychology at the University of Copenhagen.

rla@psy.ku.dk

Prof Nicola Pitchford

Prof Nicola Pitchford

Professor of Psychology, BEADS Project

University of Nottingham, School of Psychology
nicola.pitchford@nottingham.ac.uk

Prof Lorraine Whitmarsh

Prof Lorraine Whitmarsh

Professor of Environmental Psychology, CHOICE Project

University of Bath, School of Psychology
lw2253@bath.ac.uk

Prof Simon Preston

Prof Simon Preston

Professor of Mathematics, BEADS Project

University of Nottingham, School of Mathematics
simon.preston@nottingham.ac.uk

Prof Tim Brailsford

Prof Tim Brailsford

Professor of Computer Science and Creative Technology (UWE)

A long standing collaborator (inc. previously when at UoN: UK; Malaysia on secondment) with a research focus on novel comp. linguistics, educational & social applications of data in multiple contexts (inc. UK, SE Asia).
Tim.Brailsford@uwe.ac.uk

Dr Simon Welham

Dr Simon Welham

Assistant Professor in Nutritional Science

University of Nottingham, Faculty of Science

simon.welham@nottingham.ac.uk

Dr Brian O’Shea

Dr Brian O’Shea

Assistant Professor

University of Nottingham, Faculty of Science

Brian.OShea@nottingham.ac.uk

Prof Markus Owen

Prof Markus Owen

Professor of Mathematics, CIVIC Food Project

University of Nottingham, School of Mathematics

markus.owen@nottingham.ac.uk

Dr Katie Severn

Dr Katie Severn

Asst Professor, BEADS Project

Asst. Professor at the School of Mathematics, Katie was a key contributor to the N/LAB BEADS program, researching gender equality issues in East Africa (with a particular focus on perinatal mortality and functional data analysis).

katie.severn@nottingham.ac.uk

Dr Ross Otto

Dr Ross Otto

Asst Professor, CHOICE Project

Asst. Professor in Behavioural Neuroscience at McGill University, collaborating with N/LAB on the CHOICE project, examining how context affects decision making processes through the lens of big consumer data.

ross.otto@mcgill.ca

Dr Rowland Seymour

Dr Rowland Seymour

EPSRC Fellow in Mathematics

University of Nottingham, School of Mathematics
rowland.seymour@nottingham.ac.uk

Research Support Team

Janine Sey

Janine Sey

Research Support Officer