N/LAB is a centre of excellence at the University of Nottingham in international analytics. WeÂ use Big Data, Psychology and Machine Learning to augment social policy and business decision making. We derive novel forms of demographic intelligence generated from digital footprint data streams, partnering with NGOs, government and multinational companies across the globe
Our research focuses on the development of behavioural analysis and predictive modelling techniques via computational and AI methods. We use a rich range of data sources (from retail data to communications), provided by international collaborators (NGOs, Government, Private Sector) across some of the world’s fastest growing emerging economies, from the UK, to Tanzania, Malaysia and China.